Keep Her in the Game is a first-of-its-kind soccer-based program to support and empower adolescent girls and their soccer coaches.
Keep Her in the Game, presented by Dove, tackles the high rates at which girls drop out of sports by age 14. The program is designed to empower the trusted adults in girls’* lives – their coaches and parents – with research-backed training to help girls develop leadership skills, find their voices and stay committed to the sport. Keep Her in the Game additionally delivers moments of joy and connection for the girls themselves through unique access to Gotham FC players and experiences at Sports Illustrated Stadium.
*“Girl” includes anyone who identifies as a girl, as well as non-binary and gender expansive youth.
It’s a historic moment in women's sports, and yet the U.S. is failing to keep girls in the game:
2X
By age 14, girls drop out of sports at twice the rate of boys
1.3M
Girls have 1.3 million fewer opportunities to play high-school sports than boys
Together with Dove, here’s our impact in numbers:
1000+
Girls will be reached in the first year of programming
100+
Soccer coaches across NJ/NY will receive access to curated resources and research-backed training to better support their youth players
If you are a coach of a U12-U14 girls’ soccer team in NJ/NY, learn more and fill out our Fall 2025 interest form to express your interest in becoming a Keep Her in the Game coach.
“If I can implement & facilitate even 10% of the KHITG curriculum, I am certain I can keep our girls ‘in the game.’”
Let's Keep Her in the Game!
If you are not a coach but you are interested in exploring other ways to support Keep Her in the Game, please take 2 minutes to share how you’d like to get involved.