Keep Her in the Game is a first-of-its-kind soccer-based program to support and empower adolescent girls and their soccer coaches.
Keep Her in the Game, presented by Dove, tackles the high rates at which girls drop out of sports by age 14. The program is designed to empower the trusted adults in girls’* lives – their coaches and parents – with research-backed training to help girls develop leadership skills, find their voices and stay committed to the sport. Keep Her in the Game additionally delivers moments of joy and connection for the girls themselves through unique access to Gotham FC players and experiences at Sports Illustrated Stadium.
*“Girl” includes anyone who identifies as a girl, as well as non-binary and gender expansive youth.
It’s a historic moment in women's sports, and yet the U.S. is failing to keep girls in the game:
2X
By age 14, girls drop out of sports at twice the rate of boys
1.3M
Girls have 1.3 million fewer opportunities to play high-school sports than boys
Learn more about our 500+ girls reached in the first three months of programming and stay tuned for a reach & impact update when we celebrate one year of the program at the Keep Her in the Game theme game on August 9th!
If you are a coach of a U12-U14 girls’ soccer team in NJ/NY, learn more and fill out our 2025-2026 interest form to express your interest in becoming a Keep Her in the Game coach. Learn more about becoming a Body Confident Sport coach below.
GOTHAM FC AND DOVE TEAM UP TO BUILD GIRLS’ CONFIDENCE IN SPORT
Keep Her in the Game is proudly presented by Dove. Through our partnership, we're able to unlock powerful complementary resources from Dove’s Body Confident Sport programming for our community. 48% of girls who drop out of sports are told they have the wrong body type. Dove is on a mission to make sports a place where all girls can thrive and feel like they belong through the Body Confident Sport program.
Combining Body Confident Sport—a first-of-its-kind, science-backed program for coaches of girls aged 11–17—with Keep Her in the Game, we’re boosting body confidence and mental resilience to help girls stay in sports.
If you are a coach of 11-17 year old girls, visit bodyconfidentsport.com and download the Body Confident Athletes materials to #KeepHerConfident.
“If I can implement & facilitate even 10% of the KHITG curriculum, I am certain I can keep our girls ‘in the game.’”
Let's Keep Her in the Game!
If you are not a coach but you are interested in exploring other ways to support Keep Her in the Game, please take 2 minutes to share how you’d like to get involved.